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I'm
Jeff
Gosche

STRATEGIC UX/UI  
DIGITAL PRODUCT DESIGN

01 Career journey

AN ATYPICAL WORK HISTORY

My career journey has been somewhat atypical, with my experience divided into three distinct types: full-time employment, contract work, and business ownership. Each type has enriched my skill set, though it's a bit challenging to capture the full scope on a resume or portfolio.

As a full-time employee, I focused on a single role with clear goals and daily responsibilities, which provided a stable and predictable work environment. I was able to fully "own" the experience and evolve it based on analytics and user learnings. I intimately knew the product, the customer and the stakeholders and was the go-to for any experience related question.

In contrast, my contract work involved stepping into various projects based on immediate, and sometimes urgent, needs. Often, I didn’t have prior expertise in the area but quickly acquired the necessary skills, got my arms around and stabilized the project, and handed it over to another team member for continued work. While I rarely had the opportunity to see a project through from start to finish, each assignment presented a new challenge and learning opportunity.

As a business owner, I wore many hats. I managed daily operations, from client presentations and proposal writing to overseeing project resources, creating schedules, and managing budgets. I also took on various roles within projects as needed. This experience was fast-paced and required adaptability, focusing on client satisfaction and fostering repeat business and referrals.

In each of these work environments, I thrived because of the synergy and support of the teams I collaborated with. Despite the various challenges, stress, and long hours, the excitement and ultimate satisfaction of solving problems, delivering results and continuously learning made it all incredibly rewarding.

JOURNEY

J

Highly motivated, results-oriented design professional with 15+ years of experience solving complex business challenges.
Data-driven decision making. Self-starter persistently seeking opportunities to learn and grow.

Sky

04 MY STORY

Rather than writing yet another paragraph about who I am, what I do, how I think, etc., I'm going to share a few photos that will tell you more than I could ever hope to articulate. 

These photos are samples of things I've designed and built, group activities I've organized and facilitated and a few of my other right-brain creative outlets.

02 PORTFOLIO

MY WORK SAMPLES. SEE ALL >
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Renew Financial

Loan application portal redesign for an organization specializing in affordable financing for home improvement projects

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San Francisco SPCA

Website redesign and marketing outreach for a large, nonprofit animal welfare organization

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Macys.com

Online product catalog rearchitecture for one of America's most well-known and popular retailers

03 Experience

2021-2024

RENEW FINANCIAL

2017-2021

Senior UX Designer

Responsible for the UX design of the contractor portal of the company’s Loan Origination System enabling property owners to secure financing for their clean energy home improvement projects

PLANNED CAREER BREAK

Launched Custom Baking Business

Explored viability of a custom baking business (Fabino Baking) 

2019-2020

ALBERTSONS COMPANIES

Contract UI/UX Designer

Part-time, contract position, responsible for leading UX design efforts on various projects 

2011-2017

MACYS.COM

Contract UI/UX Designer

Contract position, responsible for leading UX design efforts on various projects

2007-2014

SPROUT DESIGNS

Founder, Co-Owner and Director of UX Design & Strategy

Business operations + various roles as needed for agency client projects, including sales & business development, product strategy, user research, product design and UX / UI design

2006-2007

BLUE SHIELD OF CALIFORNIA

Senior Manager, User Experience

Collaborate with multiple departments spanning IT, business, marketing, customer service, and product development to improve the usability of web and voice channel tools used to interact with members and providers

PROJECTS
EXPERIENCE
FTE
Contract
Contact
BizOwner
CONTACT

Let's connect! Send me a message and I'll be in touch.

MYSTORY
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